September 6, 2025

Scott Fischer Enterprises Acquires Milwaukee Harley-Davidson Dealership

here-intlog
September 6, 2025
6:33 am
Milwaukee

News Summary

Scott Fischer Enterprises has completed the acquisition of the Milwaukee Harley-Davidson dealership for $2.8 million. This purchase includes the Milwaukee location and another dealership in West Bend. The acquisition enhances Fischer Enterprises’ presence in the motorcycling community and coincides with the upcoming Harley-Davidson Homecoming Festival. Both dealerships are known for their extensive offerings and community engagement, promising exciting futures for motorcycle enthusiasts in the area.

Milwaukee – Scott Fischer Enterprises has finalized the acquisition of the Milwaukee Harley-Davidson dealership for $2.8 million. This significant purchase includes the Harley-Davidson dealership located at 11310 W. Silver Spring Road, Milwaukee, along with another dealership situated in West Bend at 2910 W. Washington St. The announcement of this acquisition was made in July, and newly posted state property records have now confirmed the transaction.

The Milwaukee Harley-Davidson dealership is known for its extensive offerings, which include a selection of new and pre-owned motorcycles, comprehensive service, parts, financing options, and a variety of apparel. Additionally, the dealership is a hub for community events, making it a key player in local motorcycle culture.

In addition to the Milwaukee location, the West Bend Harley-Davidson dealership offers similar services, including an array of new and pre-owned motorcycles, award-winning service, and a dedicated parts and accessories department. Both dealerships are committed to motorcycle safety and foster riders’ education through the Harley-Davidson Riding Academy, which provides training to new and experienced riders alike.

Scott Fischer Enterprises, headquartered in Fort Myers, Florida, has built a strong reputation over its more than 30 years in the motorsports industry. The company is spearheaded by Scott Fischer and John Greene, who emphasize the importance of community engagement and safety in all their operations.

The recent acquisition arrives at an opportune time, coinciding with the Harley-Davidson Homecoming Festival taking place in Milwaukee. The festival is anticipated to draw tens of thousands of motorcycle enthusiasts, centered at Veterans Park, and it has become a highlight for the local community and visitors alike. Free motorcycle parking is available at Veterans Park and the nearby Potawatomi Casino Hotel, complemented by a shuttle service for festival-goers.

During the festival, Veterans Park will serve as a venue for live performances, featuring renowned artists such as Hank Williams Jr. and Chris Stapleton, making it a must-attend event for music and motorcycle enthusiasts. Tickets for the Harley-Davidson Homecoming Festival are on sale through the Harley-Davidson website, though attendees are cautioned that prices are set to increase shortly before the event.

This acquisition by Scott Fischer Enterprises not only enhances their portfolio but also strengthens their presence in the Midwest motorcycling community. As the company integrates the Milwaukee and West Bend dealerships into its operations, it is expected that they will continue to uphold the legacy and values associated with the Harley-Davidson brand, focusing on quality service and community involvement.

The Milwaukee Harley-Davidson dealership and its West Bend counterpart are poised to benefit from Fischer Enterprises’ extensive experience and commitment to the motorsports industry, promising an exciting future for both establishments as well as their patrons.